Our Story

Crafting Connections and Redefining User-Centric Innovation

Persona began its journey in 2018 as Studio Doozy, founded by Emily and Joan with a clear vision: to prioritize the people behind the products. As our experience deepened, so did our understanding of what drives successful design—exceptional user experiences. This growing expertise culminated in our transformation to Persona in 2024, marking a new chapter in our mission to deliver even more resonant and user-centric experiences.

From the outset, we’ve been dedicated to helping companies, large and small, create products that are not just functional but also transformative. Our mission is to meet the ever-evolving needs of users by delivering exceptional digital and industrial product designs with an acute focus on user experience.

At Persona, we're driven by the belief that great design has the power to change lives. By blending deep insights with cutting-edge innovation, we aim to enhance real-world experiences. Our passion is evident in every project—we don’t just create products; we create solutions that make a tangible difference in people’s lives.

Our Team

We are a team of socially engaged creative designers and engineers, dedicated to delivering solutions that positively impact our community.

Emily Tang

Co-founder and Design Director

Joan Calduch Ferran

Co-founder and Chief Technology Officer

Our Partners

Through partnerships, we ensure that your project receives expertise and support beyond our in-house offerings.

BrandCraft

Branding Partner

11 years of building brands, Clients in over 12 countries, 87 complete brand transformations, with clients in the Fortune 500.

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Values

Our values are the guiding principles that shape our beliefs, our actions, and our aspirations. They influence how we approach and interact with the world around us.

Life

We are committed to enhancing the quality of life for everyone. Our team upholds a vision where there are no barriers based on class or discrimination. We strive for a world where every individual deserves and achieves a high quality of living.

Wellbeing

We prioritize wellbeing, advocating for a healthy balance in every aspect of life. Our goal is to create environments and solutions that improve the overall wellness of individuals and communities alike, ensuring that physical and mental health is accessible to all.

Inclusivity

Inclusivity is at the core of our mission. We champion equal access to opportunities for everyone, regardless of physical or intellectual abilities, or socio-economic or cultural backgrounds. We believe in empowering every individual, especially those from minority groups, to have equal participation in all areas of life.

Interns hall of fame

Our interns are heroes. Sometimes goofy heroes, introverts or extroverts, they bring happiness and joy to the team.

They physically come and go, but they never leave our hearts. We are always looking for talented people to join our mission. If you think you fit the profile, do reach out! We are listening.